Our Services

Our services are defined by the three basic elements of public relations as forwarded by Edward Bernays in his book Crystallizing Public Opinion. These elements are: “informing people, persuading people, or integrating people with people.” As a result, International Perspectives offers clients three broad categories of support services:

  • Research & Perspective;
  • Policy & Planning; and
  • Marketing & Networking.

Research & Perspective  Informing People

 
Solid research is all about knowing what you are looking for and where to find it. Perspective entails knowing what and how your audience thinks.  It is with this information that you can then effectively inform people. And International Perspectives can help you with both.

Employing a variety of techniques, including traditional research methods, innovative workshop formats, and social networking models, our team can find the information and understanding you need to advance your initiative. Let us tailor an approach specifically for you.

Policy & Planning  Persuading People


 

Successful persuasion is based on an ability to reassure your target audience that the changes you propose will not have too many adverse consequences. The key to reassurance is to develop policy and plans based on systemic analysis.

Understanding complex issues requires a holistic approach to analysis that is capable of taking into consideration the many dynamic components and relationships of a situation, problem or system. At International Perspectives we offer clients expert systemic analysis that combines a big picture approach with solid understanding of the intricate relationships of parts within the greater whole. Our systemic analysis assists clients in developing long term strategies and framework that take into consideration the complex nature of large-scale decision making.

The International Perspectives systemic analysis approach to developing policy and planning assists clients in answering questions an audience might have regarding proposed changes, before they become a problem or an issue.

Marketing & Networking  Integrating People with People

 		 

You could have the best message in the world, but if it isn’t effectively relayed to those who need to know it, there will be no positive results.  International Perspectives offers clients a broad range of marketing, communications and networking services to help ensure your messages are not lost.

Working closely with clients to first understand the content or issues being addressed, we develop strategic communications with specific target audiences in mind. International Perspectives provides the high-end communications service for those governments, companies or individuals seeking to win the hearts and minds of an identified audience – particularly on sensitive or problematic issues. Beyond writing support and media placement, International Perspectives also leverages an extensive and growing network to ensure that your perspective is heard and understood by the right people.  

While buying influence might be a thing of the past, the importance of networks remains unchanged.  Knowing the right people increases the likelihood of opportunities opening up at the right time. International Perspectives helps put clients in front of the right people through innovative and entertaining events, as well as providing instruction on how to access the relevant stakeholders.


Contact us today to learn how we can assist you.